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Socio-demographic and lifestyle determinants of loyalty program participation in the Czech Republic

Loyalty programs are among the most frequently employed marketing tools used to minimize customer attrition rates. In this article, different aspects of consumer participation in loyalty programs for major product categories are analyzed with focus on generational differences. We use the time-proven...

Täydet tiedot

Tallennettuna:
Päätekijät: Formánek Tomáš, Tahal Radek
Aineistotyyppi: Artigo
Kieli:Inglês
Julkaistu: Springer Nature 2017-12-01
Sarja:Management şi Marketing
Aiheet:
Loyalty program
customer retention
market research
FMCG
product category
generational aspects
Linkit:http://www.degruyter.com/view/j/mmcks.2017.12.issue-4/mmcks-2017-0031/mmcks-2017-0031.xml?format=INT
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