The Role of Internal Communication in Cultivating Employee Brand Ambassadors in South African Service Organisations

This qualitative study examines the pivotal role of internal communication in cultivating employee brand ambassadors within South African service organisations. While the relationship between internal communication and employee engagement has been extensively studied, its influence in nurturing empl...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής

Κύριος συγγραφέας:	Dr H van Wyk
Μορφή:	Artigo
Γλώσσα:	Inglês
Έκδοση:	Institute of Marketing Management Graduate School 2026-03-01
Σειρά:	The Retail and Marketing Review
Θέματα:	internal communication employee brand ambassadors agile organisations service industry south africa
Διαθέσιμο Online:	https://retailandmarketingreview.co.za/wp-content/uploads/2026/03/RMR22-1-20-34.pdf
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