The Role of Internal Communication in Cultivating Employee Brand Ambassadors in South African Service Organisations

This qualitative study examines the pivotal role of internal communication in cultivating employee brand ambassadors within South African service organisations. While the relationship between internal communication and employee engagement has been extensively studied, its influence in nurturing empl...

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Xehetasun bibliografikoak

Egile nagusia:	Dr H van Wyk
Formatua:	Artigo
Hizkuntza:	Inglês
Argitaratua:	Institute of Marketing Management Graduate School 2026-03-01
Saila:	The Retail and Marketing Review
Gaiak:	internal communication employee brand ambassadors agile organisations service industry south africa
Sarrera elektronikoa:	https://retailandmarketingreview.co.za/wp-content/uploads/2026/03/RMR22-1-20-34.pdf
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!