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STRATEGI KOMUNIKASI PARIWISATA KOTA BENGKULU: Studi Unique Selling Proposition Program Visit 2020 Wonderful Bengkulu

This study aims to determine the communication strategy of the Unique Selling Proposition (USP) of Bengkulu city tourism for the Visit 2020 Wonderful Bengkulu program based on promotional mix theory which includes advertising, sales promotion, personal selling and public relations. Using a qualitati...

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Principais autores: Dyaloka Puspita Ningrum, Lisa Adhrianti, Gushevinalti
Formato: Artigo
Idioma:Inglês
Publicado em: Universitas Bakrie 2018-02-01
coleção:Journal Communication Spectrum
Assuntos:
marketing
communication
bengkulu
tourism
promotion mix
Acesso em linha:https://journal.bakrie.ac.id/index.php/Journal_Communication_spectrum/article/view/1811
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