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The Effect of Price and Content Marketing on Purchasing Decision through Purchase Interest

The development of social commerce has grown in Indonesia since there has been an increase in Gross Merchandise Value. Moreover, trade through social media gives a new interactive experience, thus it becomes a huge potency. This study aimed to examine and analyze the effect of price and content mar...

Täydet tiedot

Tallennettuna:
Bibliografiset tiedot
Päätekijät: Arini Kurnia Sari, Djawoto Djawoto, Suhermin Suhermin
Aineistotyyppi: Artigo
Kieli:Inglês
Julkaistu: Bandung: Prodi Manajemen FE Universitas Langlangbuana 2025-12-01
Sarja:Almana: Jurnal Manajemen dan Bisnis
Aiheet:
Linkit:https://journalfeb.unla.ac.id/index.php/almana/article/view/2947
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