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Addressing Demographic Differences in Servicescape Influence among Department Stores’ Patrons in Malaysia

While numerous published works have extensively examined servicescape models and its linkage to loyalty, not many have systematically examined the influence of demographic factors specifically on servicescape in the context of department stores. The purpose of this study is to examine whether servi...

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Détails bibliographiques
Auteurs principaux: Zuraini Alias, Mokhtar Abdullah
Format: Artigo
Langue:Inglês
Publié: UiTM Press 2017-06-01
Collection:Journal of International Business, Economics and Entrepreneurship
Sujets:
Accès en ligne:https://journal.uitm.edu.my/ojs/index.php/JIBE/article/view/1257
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