Addressing Demographic Differences in Servicescape Influence among Department Stores’ Patrons in Malaysia
While numerous published works have extensively examined servicescape models and its linkage to loyalty, not many have systematically examined the influence of demographic factors specifically on servicescape in the context of department stores. The purpose of this study is to examine whether servi...
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| Autors principals: | , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
UiTM Press
2017-06-01
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| Col·lecció: | Journal of International Business, Economics and Entrepreneurship |
| Matèries: | |
| Accés en línia: | https://journal.uitm.edu.my/ojs/index.php/JIBE/article/view/1257 |
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