A Comparative Analysis of UTAUT and UTAUT 2 in M-Commerce and M-Banking
Background: The debate over the superiority between UTAUT and UTAUT 2 has driven the development of UTAUT 3. However, this latest model is still not the best solution, as several variables remain less influential. Objective: This study aims to determine which UTAUT model is superior in technology a...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universitas Nusantara PGRI Kediri
2025-08-01
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| coleção: | Intensif: Jurnal Ilmiah Penelitian Teknologi dan Penerapan Sistem Informasi |
| Assuntos: | |
| Acesso em linha: | https://ojs.unpkediri.ac.id/index.php/intensif/article/view/24179 |
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