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THE INTENTION TO USE E-COMMERCE TO PURCHASE GREEN COSMETICS WITH A MODIFIED UTAUT2 APPROACH

The quantitative research examines factors affecting the intention to use e-commerce by employing a modified UTAUT2 model. The sample is 263 e-commerce users in Surabaya, Malang, and Kediri who have e-commerce account and know about Sensatia Botanicals. The Data was analyzed using PLS (Partial Least...

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Wedi'i Gadw mewn:
Prif Awduron: Yuliana Kartikasari, Sunaryo Sunaryo, Agung Yuniarinto
Fformat: Artigo
Iaith:Inglês
Cyhoeddwyd: University of Brawijaya 2021-08-01
Cyfres:Jurnal Aplikasi Manajemen
Pynciau:
utaut2
e-commerce
green cosmetics
sensatia botanicals
Mynediad Ar-lein:https://jurnaljam.ub.ac.id/index.php/jam/article/view/1642
Tagiau: Ychwanegu Tag
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