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Green Purchase Behaviour Gap: The Effect of Past Behaviour on Green Food Product Purchase Intentions among Individual Consumers

The purpose of this study is to examine factors affecting green food product purchase intentions and, specifically, to specify the role of past behaviour in shaping purchase intentions for these products and in switching to environmentally friendly food purchases. As for the theoretical framework, t...

Ausführliche Beschreibung

Gespeichert in:
Hauptverfasser: Lucyna Witek, Wiesława Kuźniar
Format: Artigo
Sprache:Inglês
Veröffentlicht: MDPI AG 2023-12-01
Schriftenreihe:Foods
Schlagworte:
consumer
green purchase
green purchase behaviour gap
green food
TPB
past behaviour
Online-Zugang:https://www.mdpi.com/2304-8158/13/1/136
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