Analysis of chicken and turkey meat consumption by segmentation of Spanish consumers using food-related lifestyle
Aim of study: Commercially, chicken meat has a similar positioning to turkey meat, as both are healthy and low-fat meats. For this reason, we proposed analysing consumer behaviour with respect to each of these meats based on market segmentation. Area of study: Spain. Material and methods: We carri...
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| Autors principals: | , , , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Consejo Superior de Investigaciones Científicas (CSIC)
2021-04-01
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| Col·lecció: | Spanish Journal of Agricultural Research |
| Matèries: | |
| Accés en línia: | https://revistas.inia.es/index.php/sjar/article/view/16419 |
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