Can Marketing Increase Willingness to Pay for Welfare-Enhanced Chicken Meat? Evidence from Experimental Auctions

Consumer concern for animal welfare is currently not fully reflected in the market share of welfare-enhanced meat. A possible solution is developing marketing strategies that emphasize personally relevant benefits such as taste and curiosity, instead of having a sole focus on sustainability-related...

Бүрэн тодорхойлолт

Номзүйн дэлгэрэнгүй

Үндсэн зохиолчид:	Lenka van Riemsdijk, Paul T. M. Ingenbleek, Hans C. M. van Trijp, Gerrita van der Veen
Формат:	Artigo
Хэл сонгох:	Inglês
Хэвлэсэн:	MDPI AG 2023-10-01
Цуврал:	Animals
Нөхцлүүд:	animal-friendly products certified labels consumers marketing positioning strategies real-life experiment
Онлайн хандалт:	https://www.mdpi.com/2076-2615/13/21/3367
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!