Can Marketing Increase Willingness to Pay for Welfare-Enhanced Chicken Meat? Evidence from Experimental Auctions

Consumer concern for animal welfare is currently not fully reflected in the market share of welfare-enhanced meat. A possible solution is developing marketing strategies that emphasize personally relevant benefits such as taste and curiosity, instead of having a sole focus on sustainability-related...

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Autors principals:	Lenka van Riemsdijk, Paul T. M. Ingenbleek, Hans C. M. van Trijp, Gerrita van der Veen
Format:	Artigo
Idioma:	Inglês
Publicat:	MDPI AG 2023-10-01
Col·lecció:	Animals
Matèries:	animal-friendly products certified labels consumers marketing positioning strategies real-life experiment
Accés en línia:	https://www.mdpi.com/2076-2615/13/21/3367
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