The impact of promotion in franchising
Franchising is a model of company growth, which significantly reduces uncertainty in the riskiest stages of growth: business start–up and growth phase. The impact of promotion in franchising has not been investigated in relevant literature. Therefore, this paper examines the impact of promotion on...
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| Autors principals: | , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Faculty of Economics and Business in Osijek
2014-12-01
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| Col·lecció: | Ekonomski Vjesnik |
| Matèries: | |
| Accés en línia: | http://hrcak.srce.hr/file/196129 |
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