THE INFLUENCE OF A VISITOR’S PERCEPTIONS OF A MUSEUM’S WEBSITE DESIGN ON BEHAVIOURAL INTENTIONS
The purpose of this paper is to examine the impact of a museum’s website design on visitors’ intentions. Three hypotheses were set which assume that the design of a museum website has a positive influence on the intention of visitors to return to the website, to personally visit the museum, and to r...
Gorde:
| Egile Nagusiak: | , , |
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| Formatua: | Artigo |
| Hizkuntza: | Inglês |
| Argitaratua: |
Faculty of Economics and Business in Osijek
2016-06-01
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| Saila: | Ekonomski Vjesnik |
| Gaiak: | |
| Sarrera elektronikoa: | http://hrcak.srce.hr/file/237442 |
| Etiketak: |
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