THE INFLUENCE OF A VISITOR’S PERCEPTIONS OF A MUSEUM’S WEBSITE DESIGN ON BEHAVIOURAL INTENTIONS
The purpose of this paper is to examine the impact of a museum’s website design on visitors’ intentions. Three hypotheses were set which assume that the design of a museum website has a positive influence on the intention of visitors to return to the website, to personally visit the museum, and to r...
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| Главные авторы: | , , |
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| Формат: | Artigo |
| Язык: | Inglês |
| Опубликовано: |
Faculty of Economics and Business in Osijek
2016-06-01
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| Серии: | Ekonomski Vjesnik |
| Предметы: | |
| Online-ссылка: | http://hrcak.srce.hr/file/237442 |
| Метки: |
Нет меток, Требуется 1-ая метка записи!
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