THE BLOG AS A COMMUNICATION TOOL IN THE ASSESSMENT OF YOUNG CONSUMERS - THE RESULTS OF EMPIRICAL RESEARCH
The aim of the article is to explore the attitudes of young people towards the use of company blogs as a communication tool between the company and clients and source of information about products and/or the company. In the first part of the article, based on the analysis of secondary sources, the h...
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Wydawnictwo SGGW - Warsaw University of Life Sciences Press
2020-06-01
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| Schriftenreihe: | Polityki Europejskie, Finanse i Marketing |
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| Online-Zugang: | https://pefim.sggw.edu.pl/article/view/1065 |
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