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THE BLOG AS A COMMUNICATION TOOL IN THE ASSESSMENT OF YOUNG CONSUMERS - THE RESULTS OF EMPIRICAL RESEARCH

The aim of the article is to explore the attitudes of young people towards the use of company blogs as a communication tool between the company and clients and source of information about products and/or the company. In the first part of the article, based on the analysis of secondary sources, the h...

Бүрэн тодорхойлолт

-д хадгалсан:
Номзүйн дэлгэрэнгүй
Үндсэн зохиолч: Magdalena Kowalska
Формат: Artigo
Хэл сонгох:Inglês
Хэвлэсэн: Wydawnictwo SGGW - Warsaw University of Life Sciences Press 2020-06-01
Цуврал:Polityki Europejskie, Finanse i Marketing
Нөхцлүүд:
Онлайн хандалт:https://pefim.sggw.edu.pl/article/view/1065
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