Gender language in modern advertising: An investigation
Linguistic selection in advertising, especially the focus on gendered language, is the main concern in this study. The main concentration in the research is the investigation into the use of specific verbal items in commercials to confirm the idea that there are differences among adverts of similar...
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| Autor principal: | |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Elsevier
2021-11-01
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| Col·lecció: | Current Research in Behavioral Sciences |
| Matèries: | |
| Accés en línia: | http://www.sciencedirect.com/science/article/pii/S2666518220300085 |
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