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REFLECTIONS OF CONSUMPTION CULTURE IN ADVERTISEMENTS: A READING ON ELIDOR ADVERTISEMENTS IN TURKEY

Consumer culture is generally a reflection of mass culture and popular culture. In this sense, it also includes social changes and transformations. Assuming that consumption is not only limited to 'real needs' but also an act that an individual performs to define himself socially and culturally, it...

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Detalhes bibliográficos
Principais autores: TUBA LİVBERBER, Güneş Kılınç
Formato: Artigo
Idioma:Inglês
Publicado em: Forum XXI 2023-04-01
coleção:Vivat Academia
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Acesso em linha:https://www.vivatacademia.net/index.php/vivat/article/view/1462
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