THE IMPACT OF TELEVISION ADVERTISING ON YOUNG CONSUMERS
Abstract One of the large-scale marketing tools is TV advertising. The aim of the article is to analyze the impact and perception of television advertising by young consumers. Material and methods The research on which this study is based was carried out on a group of 1,224 young consumers aged 9-1...
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| Autors principals: | , , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Akademia Bialska im. Jana Pawła II
2021-03-01
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| Col·lecció: | Rozprawy Społeczne |
| Matèries: | |
| Accés en línia: | https://rozprawyspoleczne.edu.pl/WPLYW-REKLAM-TELEWIZYJNYCH-NA-MLODYCH-KONSUMENTOW,132421,0,2.html |
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