The Role of Green Marketing in Achieving Competitive Advantage “An Applied Study on Fast Food Industry in Egypt”
The core objective of the research is to show the role of green marketing in achieving competitive advantage in fast food industry in Egypt, and by reviewing previous studies in this regard a proposed model was designed for research hypotheses, illustrating the relationships between the research va...
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| Autori principali: | , , |
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| Natura: | Artigo |
| Lingua: | Árabe |
| Pubblicazione: |
Raya Higher Institute of Management and Foreign Trade in New Damietta
2025-07-01
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| Serie: | Mağallaẗ Rāyaẗ Al-Dawliyyaẗ Lil ʿulūm Al-Tiğāriyyaẗ |
| Soggetti: | |
| Accesso online: | https://rijcs.journals.ekb.eg/article_440579_ecd9536db72edc0c0bb2eaa4f5077193.pdf |
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