Examining awareness, social influence, and perceived enjoyment in the TAM framework as determinants of ChatGPT. Personalization as a moderator
Using a modified version of TAM, this study investigates the factors that impact ChatGPT usage intentions among college students, with personalization acting as a moderator. A structured questionnaire was designed for data collection as part of the quantitative procedure. Smart PLS 4 was utilized fo...
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| Hoofdauteur: | |
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| Formaat: | Artigo |
| Taal: | Inglês |
| Gepubliceerd in: |
Elsevier
2024-09-01
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| Reeks: | Journal of Open Innovation: Technology, Market and Complexity |
| Onderwerpen: | |
| Online toegang: | http://www.sciencedirect.com/science/article/pii/S2199853124001215 |
| Tags: |
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