Identifying and Addressing Needs of Heterogeneous User Groups—A Case Study from the Banking Sector

Adopting a need-based approach can help companies to create products and services that are preferred by their customers and improve their well-being, thus providing a competitive advantage. To put need-based designs into practice, it would be interesting to know how innovative product and service id...

وصف كامل

التفاصيل البيبلوغرافية

المؤلفون الرئيسيون:	Kathrin Pollmann, Doris Janssen, Nora Fronemann, Milena Velić, Philippe Bouillé, Béatrice Foucault, Nathalie Bégoc Bécam
التنسيق:	Artigo
اللغة:	Inglês
منشور في:	MDPI AG 2022-11-01
سلاسل:	Multimodal Technologies and Interaction
الموضوعات:	user needs product innovation service innovation human-centered design need sets future banking
الوصول للمادة أونلاين:	https://www.mdpi.com/2414-4088/6/12/103
الوسوم:	إضافة وسم لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!