Identifying and Addressing Needs of Heterogeneous User Groups—A Case Study from the Banking Sector

Adopting a need-based approach can help companies to create products and services that are preferred by their customers and improve their well-being, thus providing a competitive advantage. To put need-based designs into practice, it would be interesting to know how innovative product and service id...

Бүрэн тодорхойлолт

Номзүйн дэлгэрэнгүй

Үндсэн зохиолчид:	Kathrin Pollmann, Doris Janssen, Nora Fronemann, Milena Velić, Philippe Bouillé, Béatrice Foucault, Nathalie Bégoc Bécam
Формат:	Artigo
Хэл сонгох:	Inglês
Хэвлэсэн:	MDPI AG 2022-11-01
Цуврал:	Multimodal Technologies and Interaction
Нөхцлүүд:	user needs product innovation service innovation human-centered design need sets future banking
Онлайн хандалт:	https://www.mdpi.com/2414-4088/6/12/103
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!