The Impact of Electronic Advertising on Consumer Purchasing Behaviour in Algeria
Through this study, we seek to identify the impact of electronic advertising on the purchasing behaviour of the Algerian consumer, and to reach the goal of the study, we designed a questionnaire and distributed it to a sample of 128 people via the Internet, and to process and analyse the data, we us...
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| Autori principali: | , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Editura ASE
2025-02-01
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| Serie: | Management and Economics Review |
| Soggetti: | |
| Accesso online: | https://mer.ase.ro/files/2025-1/10-1-14.pdf |
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