“Impact of Eco-Badging in Digital Advertisements on Consumer Purchase Intentions Towards Ethical Cosmetics”
The increasing significance of environmental sustainability and ethical consumption has had a substantial impact on marketing strategies in the cosmetics sector. Eco badging in digital ads has emerged as a crucial mechanism in conveying environmental responsibility and product authenticity to consu...
محفوظ في:
| المؤلفون الرئيسيون: | , |
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| التنسيق: | Artigo |
| اللغة: | Inglês |
| منشور في: |
Asia Academic Press
2026-04-01
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| سلاسل: | Journal of Asia Entrepreneurship and Sustainability |
| الموضوعات: | |
| الوصول للمادة أونلاين: | https://www.asiaentrepreneurshipjournal.com/index.php/jaes/article/view/272 |
| الوسوم: |
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