“Impact of Eco-Badging in Digital Advertisements on Consumer Purchase Intentions Towards Ethical Cosmetics”
The increasing significance of environmental sustainability and ethical consumption has had a substantial impact on marketing strategies in the cosmetics sector. Eco badging in digital ads has emerged as a crucial mechanism in conveying environmental responsibility and product authenticity to consu...
Gardado en:
| Principais autores: | , |
|---|---|
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Asia Academic Press
2026-04-01
|
| Series: | Journal of Asia Entrepreneurship and Sustainability |
| Assuntos: | |
| Acceso en liña: | https://www.asiaentrepreneurshipjournal.com/index.php/jaes/article/view/272 |
| Tags: |
Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!
|