RED OCEAN VS BLUE OCEAN STRATEGY: COMPARATIVE ANALYSIS IN CREATING COMPETITIVE ADVANTAGE

In an increasingly competitive business world, companies are required to innovate in order to maintain a competitive advantage. This article aims to analyze the comparison between Red Ocean and Blue Ocean strategies in creating competitive advantage. The research method used is a literature review,...

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Үндсэн зохиолчид:	Ramlah Ramlah, Titin Hardianti, Rahmawati Rahmawati, Murtiadi Awaluddin, Sudirman Sudirman
Формат:	Artigo
Хэл сонгох:	Inglês
Хэвлэсэн:	Universitas Nusa Cendana 2026-03-01
Цуврал:	Journal of Management Small and Medium Enterprises (SME's)
Нөхцлүүд:	Red Ocean Strategy Blue Ocean Strategy Competitive Advantage Strategic Management
Онлайн хандалт:	https://ejurnal.undana.ac.id/index.php/JEM/article/view/22157
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!