RED OCEAN VS BLUE OCEAN STRATEGY: COMPARATIVE ANALYSIS IN CREATING COMPETITIVE ADVANTAGE

In an increasingly competitive business world, companies are required to innovate in order to maintain a competitive advantage. This article aims to analyze the comparison between Red Ocean and Blue Ocean strategies in creating competitive advantage. The research method used is a literature review,...

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書目詳細資料

Principais autores:	Ramlah Ramlah, Titin Hardianti, Rahmawati Rahmawati, Murtiadi Awaluddin, Sudirman Sudirman
格式:	Artigo
語言:	Inglês
出版:	Universitas Nusa Cendana 2026-03-01
叢編:	Journal of Management Small and Medium Enterprises (SME's)
主題:	Red Ocean Strategy Blue Ocean Strategy Competitive Advantage Strategic Management
在線閱讀:	https://ejurnal.undana.ac.id/index.php/JEM/article/view/22157
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