The role of perceived celebrity fame origin in shaping purchase intentions among young consumers

Purpose: The study investigates how the perceived origin of a celebrity’s fame–classified as ascribed, achieved, or attributed/celetoid (celetoid fame refers to celebrities known primarily for short-term media exposure, scandals, and public appearances)–influences consumer purchasing behaviour, part...

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Bibliografiske detaljer

Principais autores:	Marina Đukić, Iva Buljubašić
Format:	Artigo
Sprog:	Inglês
Udgivet:	Faculty of Economics and Business in Osijek 2025-01-01
Serier:	Ekonomski Vjesnik
Fag:	achieved fame consumers purchase behaviour Rojek’s typology of celebrities’ fame origin celebrity endorsement young consumers media-centric production of fame
Online adgang:	https://hrcak.srce.hr/file/494051
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