The role of perceived celebrity fame origin in shaping purchase intentions among young consumers
Purpose: The study investigates how the perceived origin of a celebrity’s fame–classified as ascribed, achieved, or attributed/celetoid (celetoid fame refers to celebrities known primarily for short-term media exposure, scandals, and public appearances)–influences consumer purchasing behaviour, part...
Sábháilte in:
| Príomhchruthaitheoirí: | , |
|---|---|
| Formáid: | Artigo |
| Teanga: | Inglês |
| Foilsithe / Cruthaithe: |
Faculty of Economics and Business in Osijek
2025-01-01
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| Sraith: | Ekonomski Vjesnik |
| Ábhair: | |
| Rochtain ar líne: | https://hrcak.srce.hr/file/494051 |
| Clibeanna: |
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
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