The new game of online marketing: How social media influencers drive online repurchase intention through brand trust and customer brand engagement

Purpose: This study examines the impact of social media influencers (SMIs) on online repurchase intentions through brand trust and customer engagement in the cosmetics sector. Design/methodology/approach: The study framework and hypotheses in this paper were tested using a questionnaire survey appr...

ver descrição completa

Detalhes bibliográficos

Principais autores:	Saeed Tarabieh, Ignacio Gil, José Luis Galdón Salvador, Sakher Faisal Ahmad AlFraihat
Formato:	Artigo
Idioma:	Catalão
Publicado em:	OmniaScience 2024-02-01
Colecção:	Intangible Capital
Assuntos:	social media influencers (smis), brand trust (bt), customer brand engagement (cbe), online repurchase intention (orpi)
Acesso em linha:	https://www.intangiblecapital.org/index.php/ic/article/view/2515
Tags:	Adicionar Tag Sem tags, seja o primeiro a adicionar uma tag!