Sustainable Fashion Values as a Personal Branding Strategy on @Sashfir’s Tiktok Account
This research examines the rising demand for sustainability in the fashion industry and how social media platforms, particularly TikTok, provide a space for content creators to embed sustainable values into their personal branding. The research addresses a gap in academic discourse on the strategic...
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| Auteurs principaux: | , |
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| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
Bina Nusantara University
2026-01-01
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| Collection: | Humaniora |
| Sujets: | |
| Accès en ligne: | https://journal.binus.ac.id/index.php/humaniora/article/view/13940 |
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