How fashion bloggers can influence Generation Y’s online behaviour
The purpose of this study is to examine how fashion bloggers can influence Generation Y’s online behaviour. Fashion blogs give the fashion industry a unique opportunity to reach out to a target audience in a new, easy, and inexpensive way, however, research on how fashion bloggers can influence Gene...
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| Hlavní autoři: | , |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Institute of Marketing Management Graduate School
2020-07-01
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| Edice: | The Retail and Marketing Review |
| Témata: | |
| On-line přístup: | https://retailandmarketingreview.co.za/wp-content/uploads/2021/09/RMR16_1_26-39.pdf |
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