Using social media marketing to pro-tourism behaviours: the mediating role of destination attractiveness and attitude towards the positive impacts of tourism

Abstract Social media has recently played a highly impactful role in communication. Specifically, these channels are vital and have a substantial influence on the attitudes, behavioural intentions, and actual behaviour of tourists. Previous research showed clearly that there is an increasing number...

Ausführliche Beschreibung

Bibliografische Detailangaben

Hauptverfasser:	Zyad M. Alzaydi, Mohamed H. Elsharnouby
Format:	Artigo
Sprache:	Inglês
Veröffentlicht:	SpringerOpen 2023-09-01
Schriftenreihe:	Future Business Journal
Schlagworte:	Social media marketing Destination attractiveness Attitude to the positive impacts of tourism Pro-tourism behaviours
Online-Zugang:	https://doi.org/10.1186/s43093-023-00220-5
Tags:	Tag hinzufügen Keine Tags, Fügen Sie das erste Tag hinzu!