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Using social media marketing to pro-tourism behaviours: the mediating role of destination attractiveness and attitude towards the positive impacts of tourism

Abstract Social media has recently played a highly impactful role in communication. Specifically, these channels are vital and have a substantial influence on the attitudes, behavioural intentions, and actual behaviour of tourists. Previous research showed clearly that there is an increasing number...

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Bibliográfalaš dieđut
Váldodahkkit: Zyad M. Alzaydi, Mohamed H. Elsharnouby
Materiálatiipa: Artigo
Giella:Inglês
Almmustuhtton: SpringerOpen 2023-09-01
Ráidu:Future Business Journal
Fáttát:
Liŋkkat:https://doi.org/10.1186/s43093-023-00220-5
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