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Identifying and prioritizing the factors of service experience in banks: A Best-Worst method

The present study aimed at identifying and evaluating the factors affecting the service experience at the touch points of banking services. These factors were prioritized to help the managers understand the most important factors for achieving the favorable service experience. In this study, the the...

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Detalhes bibliográficos
Principais autores: Shahrbanoo Yadollahi, Ali Kazemi, Bahram Ranjbarian
Formato: Artigo
Idioma:Inglês
Publicado em: Growing Science 2018-09-01
coleção:Decision Science Letters
Assuntos:
Acesso em linha:http://www.growingscience.com/dsl/Vol7/dsl_2018_2.pdf
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