Prioritizing Sports Sponsorship Plans in Iranian Businesses Using the Best-Worst Method (BWM)
Objective: The purpose of this research is to determine the factors affecting the decision-making process of sports sponsorship, evaluate the importance and prioritization of these factors, and ultimately provide an effective selection framework among different financial support options in the field...
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| Principais autores: | , |
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| Format: | Artigo |
| Sprog: | Persa |
| Udgivet: |
Khatam University
2025-09-01
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| Serier: | راهبردهای نوآورانه توسعه کسبوکارها |
| Fag: | |
| Online adgang: | https://jibds.khatam.ac.ir/article_228066_6f103388e9c93e63e86998d3fe1f30d9.pdf |
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