Consumer perceptions of shopping channel attributes and risk factors of apparel purchases
Retailers operating in a globally-competitive industry need to pay careful attention to customer perceptions of a particular shopping channel, either online or offline. Given this shift, retail marketers globally should develop apt strategies for enhancing customer satisfaction and gaining a competi...
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| Autori principali: | , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Institute of Marketing Management Graduate School
2018-11-01
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| Serie: | The Retail and Marketing Review |
| Soggetti: | |
| Accesso online: | https://retailandmarketingreview.co.za/wp-content/uploads/2021/06/RMR14_2_28-42.pdf |
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