Consumer perceptions of shopping channel attributes and risk factors of apparel purchases
Retailers operating in a globally-competitive industry need to pay careful attention to customer perceptions of a particular shopping channel, either online or offline. Given this shift, retail marketers globally should develop apt strategies for enhancing customer satisfaction and gaining a competi...
Uloženo v:
| Hlavní autoři: | , |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Institute of Marketing Management Graduate School
2018-11-01
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| Edice: | The Retail and Marketing Review |
| Témata: | |
| On-line přístup: | https://retailandmarketingreview.co.za/wp-content/uploads/2021/06/RMR14_2_28-42.pdf |
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