Antecedents customer decision to visit Yogyakarta as special regions in Indonesia
This study aims to clarify the strategies implemented by the government in managing city branding and city image on behavioral interest and to prove the impact of intention to visit on the decision to visit. This research is explanatory research using a quantitative approach, namely conducting a sur...
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| Автори: | , , |
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| Формат: | Artigo |
| Мова: | Inglês |
| Опубліковано: |
Taylor & Francis Group
2022-12-01
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| Серія: | Cogent Business & Management |
| Предмети: | |
| Онлайн доступ: | https://www.tandfonline.com/doi/10.1080/23311975.2022.2050062 |
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