Does Digital Content Marketing and Destination Branding Improve Visit Intention
The lack of a social media marketing strategy was challenging for the destination. Café Sawah, as an agrotourism destination, lacks in managing social media, thus hampering the optimization of digital marketing. In response, the destination must improve its intention to visit. This research analyzes...
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| Autori principali: | , , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
University of Brawijaya
2025-06-01
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| Serie: | Profit: Jurnal Administrasi Bisnis |
| Soggetti: | |
| Accesso online: | https://profit.ub.ac.id/index.php/profit/article/view/2824 |
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