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Compare first, evaluate later: Upending the neuroscience of choice.

In standard models of economic choice, we evaluate each option separately and then compare their values. A new study in PLOS Biology shows that, in orbitofrontal cortex, we compare before evaluating, challenging theories about how we choose.

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Bibliografische Detailangaben
1. Verfasser: Benjamin Y Hayden
Format: Artigo
Sprache:Inglês
Veröffentlicht: Public Library of Science (PLoS) 2025-08-01
Schriftenreihe:PLoS Biology
Online-Zugang:https://doi.org/10.1371/journal.pbio.3003295
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