Compare first, evaluate later: Upending the neuroscience of choice.
In standard models of economic choice, we evaluate each option separately and then compare their values. A new study in PLOS Biology shows that, in orbitofrontal cortex, we compare before evaluating, challenging theories about how we choose.
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Public Library of Science (PLoS)
2025-08-01
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| Serier: | PLoS Biology |
| Online adgang: | https://doi.org/10.1371/journal.pbio.3003295 |
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