How do emotions affect giving? Examining the effects of textual and facial emotions in charitable crowdfunding

Abstract Drawing on emotional contagion theory and language-mediated association theory, this study develops a research model to examine how textual and facial emotions affect charitable crowdfunding performance. We use computer-aided techniques to extract and measure specific textual and facial emo...

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Bibliografische gegevens

Hoofdauteurs:	Baozhou Lu, Tailai Xu, Weiguo Fan
Formaat:	Artigo
Taal:	Inglês
Gepubliceerd in:	SpringerOpen 2024-05-01
Reeks:	Financial Innovation
Onderwerpen:	Charitable crowdfunding Facial emotion Textual emotion Emotional contagion theory Language-mediated association theory Configuration theory
Online toegang:	https://doi.org/10.1186/s40854-024-00630-6
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