How do emotions affect giving? Examining the effects of textual and facial emotions in charitable crowdfunding
Abstract Drawing on emotional contagion theory and language-mediated association theory, this study develops a research model to examine how textual and facial emotions affect charitable crowdfunding performance. We use computer-aided techniques to extract and measure specific textual and facial emo...
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| Autori principali: | , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
SpringerOpen
2024-05-01
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| Serie: | Financial Innovation |
| Soggetti: | |
| Accesso online: | https://doi.org/10.1186/s40854-024-00630-6 |
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