Research on the factors affecting the adoption of health short videos by the college students in China: unification based on TAM and UTAUT model

BackgroundHealth short videos, as an emerging mode of information dissemination, play a crucial role in enhancing health awareness and promoting healthy behavior among college students. It is crucial to optimize both the content and dissemination strategies of these videos to amplify their impact on...

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Hlavní autoři:	Pu Han, Senling Liu, Deqiang Zhang, Xiong Li, Xiaoyan Li
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Frontiers Media S.A. 2025-07-01
Edice:	Frontiers in Psychology
Témata:	health short videos health information dissemination information adoption behavior Chinese college students integrated model
On-line přístup:	https://www.frontiersin.org/articles/10.3389/fpsyg.2025.1547402/full
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