Research on the factors affecting the adoption of health short videos by the college students in China: unification based on TAM and UTAUT model

BackgroundHealth short videos, as an emerging mode of information dissemination, play a crucial role in enhancing health awareness and promoting healthy behavior among college students. It is crucial to optimize both the content and dissemination strategies of these videos to amplify their impact on...

Descrizione completa

Dettagli Bibliografici

Autori principali:	Pu Han, Senling Liu, Deqiang Zhang, Xiong Li, Xiaoyan Li
Natura:	Artigo
Lingua:	Inglês
Pubblicazione:	Frontiers Media S.A. 2025-07-01
Serie:	Frontiers in Psychology
Soggetti:	health short videos health information dissemination information adoption behavior Chinese college students integrated model
Accesso online:	https://www.frontiersin.org/articles/10.3389/fpsyg.2025.1547402/full
Tags:	Aggiungi Tag Nessun Tag, puoi essere il primo ad aggiungerne!!