The impact of security, individuality, reputation, and consumer attitudes on purchase intention of online shopping: The evidence in Vietnam
This study aimed to investigate the relationship between security, individuality, reputation on cognitive trust, perceived risk, consumer attitudes, and purchase intention of online shopping. This study extended the model of customers “online shopping intention, including from the positive impact of...
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| Autors principals: | , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Taylor & Francis Group
2022-12-01
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| Col·lecció: | Cogent Psychology |
| Matèries: | |
| Accés en línia: | http://dx.doi.org/10.1080/23311908.2022.2035530 |
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